MSc. Marketing Management

Key Facts

Awarded By

Duration

15 months (Coursework & Dissertation)

Location

Colombo

Overview

This MSc Marketing Management degree – awarded by Staffordshire University, UK is an advanced course of study in marketing, management & leadership within rapidly changing business environments where teaching seeks to explore contemporary approaches to business and marketing practice.

Upon successful completion of the MSc. Marketing Management course, students will gain a thorough understanding of the following areas:

Brand Development & Innovation
Brand Communication, Activation & Media
Digital Marketing – Strategy, Implementation & Management
Market Research – Quantitative & Qualitative including research metrics
Sales & Distribution
Marketing Finance, Competitor Intelligence & Economics
Brand Planning & Evaluation
Strategic Management
Culture & Leadership
Managing People

Teaching & Learning

Cross Cultural Management & Leadership
Strategic Marketing & Innovations
Strategy for Value Creation
Contemporary Digital Marketing Strategy
Economic Analysis of The Firm
Co-creation With Brand Communities
Dissertation

Admission Requirements

A Degree in the field of Business

A Diploma | Professional Qualification in the feild of Business

with 3 years Industry experience

5 years Industry experience with no formal qualifications

will be considered as an exception

AND

Applicants must be able to demonstrate a good standard of English

Career Opportunities

With our eminent panel of lecturers consisting of leading academics and industry specialists – this degree offers strong industry-linked connections for students. Where upon successful completion of the course, students will be able to enhance their careers through corporate recruitment in major companies and MNCs within the Sri Lankan market.

Special Remarks

Programme commencement is subject to management approval, for more Information please contact student admission counsellors.

Campus

Areas of study

Important Links

APIIT Sri Lanka is a reputable higher education institution established in partnership with Staffordshire University in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.