BSc (Hons) Digital and Social Media Marketing

Key Facts

Awarded By

Duration

Three Years

Location

Colombo / Kandy

Overview

Digital marketing channels have revolutionised business operations. With the growth of markets and technologies, the scope for digital marketing is only going to continue to expand and there is an immense potential for its growth in Sri Lanka. The BA (Hons) Digital and Social Media Marketing will equip students with the skills and experience that employers demand of modern marketing professionals and they will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. This experience will allow these graduates to innvate and develop creative solutions for digital marketing challenges, while being mindful of ethical business and sustainability that will position them to create long-lasting value for their organisations and become responsible marketing professionals and business leaders. Through this degree, students will study the full spectrum of contemporary digital and social media marketing.

On successful completion of the BSc (Hons) Digital and Social Media Marketing, students will be awarded with a Staffordshire University degree

Teaching & Learning

The themes of (1) digital skills, (2) entrepreneurship and intrapreneurship, (3) society, ethics and commmunity, (4) sustainability and climate change, and (5) research methods and inquiry are embedded throughout the curriculum.

There is a focus on employability throughout the three awards. The common modules in the first year cover careers talks, visits and guest speakers from industry along with the opportunity for students to take up a role within the team on live projects throughout their course. In the second year, students will develop their reflective practise when they are assessed on their employability skills that complement the business skills they have developed. In the final year, students will apply their skills whilst researching a topic in a ‘consultancy’ based module. Students will also have the opportunity to explore the development of their own business.

Throughout the course, assessments are usually case study based simulations or linked to real-life business challenges. There are numerous additional learning opportunities embedded into the curriculum which involve practical work and industry collaboration. For example, students will undertake a feasibility study and identify the potential for a new social enterprise by developing an entrepreneurial solution to address the social issue which has been identified. Students will also have the opportunity for consultancy work for a real-life organisation by working alongside the latter to identify and resolve an issue faced by the business.

Modules

Year 1

The Future of Work
Global Challenges
Data and Decision-Making
Risk and Reward
Balance of Power
Social Enterprise

Year 2

Digital Marketing Strategy
Data Analysis & Visualisation
Social Media Strategy
Digital Content Creation
Digital Customer Experience
**Optional Module

Optional Modules in Year 2: Enterprise in Practice OR Web Design and Development

Year 3

Corporate Reputation
Ethics in Marketing
Consultancy Project
**Optional Module
**Optional Module

Optional Modules in Year 3: Innovative Change Management, Leadership Strategy & Social Impact, Entrepreneurial Strategy, Work Placement, AI & Big Data, Psychology for Business

Admission Requirements

The minimum qualifications required for admission on the standard route are:
A. GCE Advanced Level

Sri Lankan: 3 passes or
London, Cambridge or Edexcel : 3 D passes or
Any combination totaling to 12 points from the following tariff scheme:

GCE Advanced Level Grade
(Sri Lankan/London/Cambridge/Edexcel)	A	B	C	D/S	E
Points	10	8	6	4	2

Or
Asia Pacific Institute of Information Technology Degree Foundation
And
B. GCE/GCSE Ordinary Level – Credit Pass (Grade 4) for English
Or

C. Equivalent qualifications

The minimum qualifications required for admission on the accelerated route are:
– GCE Advanced Level (Sri Lankan, London, Cambridge or Edexcel) – 3 C passes and
– GCE/GCSE Ordinary Level – Credit Pass (Grade 4) for English

You may apply pending A/L results. Applicants with additional qualifications may receive advanced entry.

Career Opportunities

This course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. Students may find themselves pursuing a career as a…

Digital Marketing Manager
Social Media Manager
Content Manager
SEO Manager
Marketing Analytics Manager
AI Specialist
Customer Journey Analyst

Special Remarks

Programme commencement is subject to management approval, for more Information please contact student admission counsellors.

Campus

Areas of study

Important Links

APIIT Sri Lanka is a reputable higher education institution established in partnership with Staffordshire University in the UK. APIIT also has academic liaisons with prestigious universities from Australia, Malaysia and Thailand.