This MSc Marketing Management degree – awarded by Staffordshire University, UK is an advanced course of study in marketing, management & leadership within rapidly changing business environments where teaching seeks to explore contemporary approaches to business and marketing practice.
Upon successful completion of the MSc. Marketing Management course, students will gain a thorough understanding of the following areas:
- Brand Development & Innovation
- Brand Communication, Activation & Media
- Digital Marketing – Strategy, Implementation & Management
- Market Research – Quantitative & Qualitative including research metrics
- Sales & Distribution
- Marketing Finance, Competitor Intelligence & Economics
- Brand Planning & Evaluation
- Strategic Management
- Culture & Leadership
- Managing People